How to Target the Right Managed Services CustomersCommented on: 6 years ago
(August 23, 2010)
You are spot on.
There is no way you can hone in your marketing, sales approach, and service delivery if you have no idea who your ideal client is first. Identifying your ideal client...
MSPs: Seven Ways to Handle Upset ClientsCommented on: 6 years ago
(June 22, 2010)
You are correct.
Being empathetic and listening to the customer are both very important. When people are upset, they just want to be heard and acknowledged. It really is that basic. Listen to...
Small Business Marketing: Even Google Still Uses Direct MailCommented on: 7 years ago
(March 25, 2010)
I used a lot of direct mail marketing in my previous business. It is a hit or miss affair, and more often a miss if you don't know what you are doing.
I learned through the school of hard knocks...
Break-Fix Customers: Keep Them or Dump Them?Commented on: 7 years ago
(March 19, 2010)
Your points expand on my concerns about retaining break-fix clients. When you keep them, it muddies the waters of your managed services business model.
The entire point of doing managed...