AVG Technologies (AVG), owner of the Managed Workplace MSP platform (acquired in the company's buy of Level Platforms) is focusing its channel efforts this year on delivering a complete end-to-end portfolio to MSP in hopes of keeping channel partners under one roof.

"There's a massive opportunity for us to not only grow our partner base, but also do a lot of acquisition in terms of new MSPs," AVG North America Channel Chief Marco La Vecchia, who was hired in August 2013, told MSPmentor in an interview.

After joining AVG, La Vecchia, who is responsible for driving new business and accelerating the growth of the company's combined SMB Software as a Service Services business, took a closer look at his division's sales structure. In order to make room for growth in his group, as well as AVG as a whole, he decided to make a few changes.

In AVG's Ottawa, Ontario, Canada office -- where Level Platforms, acquired by AVG in June 2013, headquarted its operations -- La Vecchia hired more than 20 new sales reps, which was "an incremental increase" from what Level Platforms had before, he said.

By growing his division, La Vecchia was able to break employees down into a few teams: acquistions, channel, partner support and renewal. AVG also added Dell, Quest Software and PacketTrap MSP Veteran Mike Byrne to the mix in October 2013. The company hired Byrne to head partner enablement.

"We took a company like Level Platforms that was focused on maintaining the pool of customers that we have to really creating a company that is doing a lot of acquisition on the monthly basis," La Vecchia said.

Going to market is a lot easier with a well-known name like AVG, he said. While that may be true, he also acknowledges that there's still one major misconception about AVG in the industry: It is only a security company.

La Vecchia said getting the word out that AVG is much more than just a security company is something he plans to work on in 2014. This is where the company's "we have it all" pitch to MSPs works its way into the equation. AVG provides more than just RM, it offers help desk services, managed print services, power management, backup and more.

"Our partners have an unfair advantage over the competition when it comes to being able to purchase all of those solutions underneath one umbrella," he said.

This strategy of bringing together a wide variety of solutions under one brand is "such a unique value proposition that we bring to an MSP because we simplify that whole entire process of how to be an MSP," he said.

La Vecchia also plugged the AVG Cloud Summit in October 19-22 at the Sheraton Wild Horse Pass Resort in Phoenix, Ariz.

At the event, partners will be able to view AVG's product roadmap for 2015, and attend breakout sessions dedicated to AVG's product portfolio, he said. La Vecchia is anticipating more than 400 partners at the conference. 

The news builds on AVG's focus on SMB. The company recently touted its success in this segment during its Q4 2013 earnings call in February.

"In the small and medium business segment in the fourth quarter, we completed the integration of Level Platforms and are focused on execution and integration of our channel partner relationships," AVG CEO Gary Kovacs said on the call.

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