Marketing and sales. Those are the two biggest challenges facing manage managed services providers. In response Ulistic and MSP Leads are partnering up to assist MSPs. Ulistic is a Calgary-based MSP marketing, consulting and web design specialist. MSP Leads is a telemarketing firm based in Waikesha, Wis., that assists MSPs with sales lead generation. Here's a look at the relationship.

MSP Leads is a fairly new name to the managed services market. The company launched its lead generation program for U.S.-based MSPs about a week ago. Founder Chris Wiser is a MSP veteran, however, and it sounds like MSP Leads is building relationships with NCS Virtual Helpdesk, Pronto Marketing, Robin Robins and Zenith InfoTech.

Meanwhile, Ulistic -- owned by former solutions provider Stuart Crawford -- has also been striving to expand its reach. By partnering up with MSP Leads, Crawford says: "The strength of one is now going to be doubled and [we'll] provide twice the options that each of us could offer individually. You couldn't ask for more." Ulistic also recently expanded its marketing services to Australia.

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