Looking to create a disruption in how email security is priced, cloud email security vendor Maildistiller is introducing a utility billing model for channel partners.

Utility billing lets partners pay for what they actually use on a monthly basis rather than commit to a certain amount or make a capital investment.  In addition, Maildistiller points out that it sells 100 percent through channel partners, unlike some other providers of email security.

Maildistiller CEO Colm McGoldrick explains the motivation behind this new shake up,

“We sat back and took a closer look at the email security market and the concerns of many resellers looking at cloud services. These included a fear of vendors selling direct and the lack of a utility style pricing model. In short, we want to alleviate any current barriers to a cloud delivery model and help the channel migrate and win customers in a cloud world.”

Maildistiller acknowledged that it understand that  some in the channel are struggling with the transition to the cloud and the business model that goes with it. That’s why executives at the company believe that the introduction of what it calls a true utility billing model that lets partners scale up and down on a monthly basis and only charges for actual usage, will help.

The utility-based pricing model arrives just a few months after the Belfast-based company announced plans to make inroads into the North American market. And that market is a competitive one with companies such as ExchangeDefender, Reflexion Networks and Spam Soap having built loyal channel followings. Will the new utility pricing and 100 percent channel sales pledge make a difference for North American MSPs looking for a new email security partner. We’ll keep an eye on the situation.