You can check out Gary Read's blog post here. He describes the reasons behind his son's desired move from iPhone to a Windows phone. He talks about how his son answers his potential objections to the move. (i.e. How do you even consider a break away from the Apple ecosystem/iTunes?) He talks about how the Microsoft store personnel seemed surprised that anyone wanted to buy a Windows phone, and inexperienced with the process of selling such a phone. He suggests that Microsoft hire some secret shoppers...for a few different reasons.
And while the Windows Phone 8 device is still new and is yet untested in the Read family, Gary Read talks about how his iPhone 5 suddenly seems less cool and very "last generation." And as we've learned, Gary Read is someone who likes his gadgets. (Don't we all.)
The real question is, is Gary Read's son the exception, or are other 12-year-olds coveting Microsoft phones? Could this small event in the Valley Fair mall in San Jose herald a return of the Empire? Is that fact that a 12-year-old (not an IT administrator) is demanding Windows phone a sign that Microsoft has made inroads into the now hugely influential consumer market, and even more importantly among tomorrow's users and IT decision makers/influencers? We'll be interested to hear more about Read's experience with this new device, certainly, but even more interesting to watch other 12-year-olds and what they do.