Whether you're blogging, Tweeting or chatting on Facebook: Say LESS. Keep statements vague and you'll invite conversation. A case in point: ConnectWise's Facebook group featured the following status update earlier this week:
"Lots of activity today with our API's. New ones coming too."That two-sentence entry caught my eye. I wanted to learn more. What's the activity? What new companies are writing to ConnectWise's APIs (application programming interfaces)? How does the strategy differ from other software companies? And what are the implications for managed service providers? I followed up with an email to ConnectWise, and I'll share more details about their API work later this week.
Back to the Subject At HandIn the meantime, the point of this blog entry: As your company increasingly leverages social media to spread marketing messages, keep the messages somewhat vague. The point of social media is to engage and interact with multiple readers. Even if you have "all" the answers, don't share them in social media.
On the one hand, press releases should continue to offer complete information:
- What's the news/what's unique
- Who benefits
- Pricing and availability info
- Contact info -- please, no generic email@example.com addresses. Share a real name, email and phone
- And a clear "About Us" statement
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