VerityThree, a technology consulting and management services company, has named Erik Gustafson (pictured) as its new chief technology officer (CFO) and has opened a new office in Dallas, Texas. The move comes as several large managed services providers attempt to blanket the IT services market in Texas.

VerityThree's managed service solutions are tailored mainly to community banks and engineering firms, and VerityThree President Jonathan Smith said the expansion into Dallas will help the company strengthen its footprint around its core regional market that it has built through 2010 and 2011. The Dallas expansion is also part of managed service provider's larger plan of opening more regional offices throughout the United States in order to offer its business customers more localized support. Instead of dealing with a long-distance MSP, VerityThree wants to be in their backyard, no matter where in the U.S. the client is located.

Erik Gustafson's appointment as CTO is a large part of VerityThree's Dallas expansion move. Gustafson's primary role will be to provide direction from the Dallas branch and oversee the delivery of all technical services and resources.

VerityThree's expansion into Dallas is not the company's first venture outside of the midwest United States (the company is based in Chicago, Ill.). It currently has branches along the east and west coast, and already has three set up in Texas. But this is the first expansion move we've heard out of VerityThree since it scored a $1.2 million managed services deal with HR Green, an engineering firm, in April 2011. VerityThree has helped HR Green transition to virtualization and cloud-based services, and now Gustafson will lead a branch that will try to help community banks and engineering companies in the Dallas area make the same type of transition.

Several MSPs, meanwhile, have been expanding their footprints in Texas. Among the noteworthy players: White Glove Technologies, a perennial MSPmentor 100 company.