StorageCraft, the backup and disaster recovery (BDR) software provider, has decided to update its European partner program to include new training tools and more opportunities for partners earn bonuses. Here's the scoop on the development that StorageCraft's European partners should welcome with open arms, as the company says its 2012 Partner Program is designed to help boost all partners' profits this year.

To begin with, the new partner program is broken down into the following four levels, beginning with the lowest level partnership:
  • Standard StorageCraft Resellers (Entry Level)
  • StorageCraft STAR Certified Reseller
  • StorageCraft Engineer Certified Reseller
  • StorageCraft Advanced Engineer Certified Reseller
Standard resellers will be able to develop relationships with new business customers, activate storage licenses, manage customers and process renewals, all through the StorageCraft Business Class Portal. Second level partners -- STAR Certified Resellers -- essentially have the sample capabilities. The difference is, STAR Certified Partners have undergone a half day StorageCraft technical training course and pass an online test. The top two partners conduct on and off site BDR as a service. Level two partners and above have their own StorageCraft Account Managers, free telephone support, free NFR software and bonuses for reaching a customer turnover target.

Keep in mind, no partner is stuck at any one level. Standard resellers can move up by passing a technical test, and STAR resellers can move up by meeting profit margins. The company's goal with its new European partner structure is the same goal it had in mind when it restructured its storage partner program into three tiers back in August, 2011: reward its best-performing partners, increase sales, and expand the use of its BDR software solution.