There are two reasons why the company has decided to expand into Brisbane, according to Network Overdrive Managing Director Greg Clarkson. One is that the company has had "phenomenal growth" in Melbourne, where Network Overdrive is based. The growth has been so good that the company feels like it's ready to test the waters in Brisbane.
The second big reason for pushing into Brisbane: The Queensland state government has committed to growing the technology and science industries in the Queensland region, which includes Brisbane. The initiative is called the "Smart State Strategy" -- a four-year, $120 million initiative to invest in "people, ideas and partnerships driving creativity and innovation," according to the Queensland Government.
The Smart State Strategy began in 2008 and is currently in its third stage, which includes a heavy investment in technology. With that in mind, Network Overdrive saw this as the perfect opportunity to expand into the region.
"We believe now is the time to expand our service area to the Brisbane and Gold Coast regions," Clarkson said in a prepared statement. "With the government's push for its 'Smart State' technology, Brisbane and the Gold Coast Businesses need a dependable company that has the technology and expertise needed to work with their technology investments."
Queensland's Smart State Strategy is major reason why we're seeing continued managed services innovations in both Australia and neighboring New Zealand. It's a managed services regional trend worth keeping tabs on as the Smart State Strategy continues to unfold.
We'll shine a bright spotlight on the Australia market in February 2012 when we release our latest MSPmentor 100 report. The report will include a regional list of top MSPs in Asia, Australia and New Zealand.