New Microsoft Channel Chief Phil Sorgen says the managed services provider (MSP) trend is generating chatter in the company's partner advisory council.
Microsoft Channel Chief Phil Sorgen
New Microsoft (MSFT) Channel Chief Phil Sorgen has his eye on the managed services provider (MSP) market. In an exclusive interview with The VAR Guy today, Sorgen actually mentioned the MSP trend without prompting from our blog team. Why is that news?
MSPmentor has been around since 2008. Never during the past six years has a Microsoft executive discussed the managed services market with our team unless we specifically asked the MSP question. Today, Sorgen took a proactive approach. During a recent partner advisory council meeting, Sorgen said, the MSP trend popped onto the radar and Microsoft took note.
Without going into deep detail, Sorgen said it's clear businesses want to increasingly outsource basic IT services to trusted MSPs. On the one hand, that's hardly surprising. On the other, Microsoft hasn't exactly been proactive on the MSP discussion in the past.
A few examples: Microsoft didn't do much to prep MSP-rich organizations like HTG Peer Groups for the Windows 8 and Surface launches. Also, Microsoft hasn't done much to make Windows Intune -- a cloud-based management tool -- a hit with MSPs. That service can remotely manage Windows desktops along with Google Android and Apple iOS devices. But Windows Intune hasn't been a mainstream success with MSPs.
Can Sorgen change that? The VAR Guy and Microsoft's channel chief didn't really dive into a product-centric discussion. Rather, Sorgen described his management style and partner commitment. And yes, the acronym MSP was on his mind.