Doggett, formerly channel chief at Sophos, will address channel partners during the Kaspersky Lab North American Partner Conference (May 10-12, Bahamas). One of the sessions focuses on "building an annuity business with Kaspersky Managed Service Provider Program."
During a brief hallway chat with Doggett this morning, he mentioned that Kaspersky's MSP partner program essentially has zero up-front costs for partners. Doggett also promised to share pricing models during his May 12 session, though the models remain confidential between Kaspersky Lab and its channel partners. I will gather more details during the May 12 session.
Most major endpoint security companies have launcehed MSP-oriented partner programs in recent years. Most or all include service provider pricing -- where MSPs gain economies of scale. For instance, an MSP may gain discounted pricing for 1000 customer seats, even if those seats are distributed across multiple different end-customer businesses.
Most anti-virus and endpoint security software systems now integrate with RMM (remote monitoring and management) software platforms -- the standard dashboard the MSPs use to remotely manage customer networks.
I believe Kaspersky Lab and Kaseya have a relationship in that area, though I will double-check during the May 12 session hosted by Doggett.