Xerox (XRX) is sweetening the pot for its managed print partners with new ways for them to generate recurring revenue and strengthen relationships with customers.

"Our mission is to help partners expand their profitable revenue by connecting Xerox technology and services to their unique solutions so they can help their customers simplify everyday business processes," Xerox Channel Partner Operations President Douraid Zaghouani said in a prepared statement.

To adhere to its mission, Xerox is enhancing its global partner program. According to the company, additional improvements will deliver a 30 percent increase in benefits for partners.

Additions to the program include a six-fold increase in the amount of solutions content for partners, ranging from new campaigns, templates and the ability to send automated email campaigns.

Xerox also enhanced its partner program in the following areas: access to competitive labs, product migration tools, showroom assistance, integrated proposal generators and virtual demos and pre-sales assistance.

The company also introduced its Personalized Application Builder that provides a set of tools, training and marketing resources to provide channel partners with the ability to personalize solutions. These solutions range from office and managed print services (MPS) to production.

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