With advances in technology and lower costs of production, enterprise-level business solutions are now readily available to the SMB market. Low cost, ease of use, lack of internal IT resources, and dependence on infrastructure make SMBs a prime target to sell business continuity solutions.

SMBs are currently the biggest adopters of cloud-based data recovery/business continuity solutions. The challenge for MSPs is how to best sell business continuity to take advantage of this fast moving market, while yielding maximum profit. MSPs must make sure they’re ideally positioned to communicate, sell, manage, and grow with this expanding segment of their business model.

This whitepaper will provide six ways MSPs can better sell the value of business continuity to the SMB market.