NetEnrich, best known for its NOC (network operations center) services, has recruited Jennifer Anaya as VP of corporate marketing. The move signals NetEnrich's continued push beyond NOC services for MSPs and VARs. Anaya is well-known within the managed services industry, having previously assisted Autotask and Ingram Micro with various channel and managed services efforts.

"NetEnrich is in the right market at the right time," said Anaya. "This is an opportunity for me to help the company to further strengthen its relationships across the managed services market."

Anaya reports to NetEnrich Senior VP and GM Justin Crotty, a fellow Ingram Micro veteran. "Hiring Jennifer is extremely strategic for us," said Crotty. "She has that rare blend of big company channel experience coupled with SMB and MSP expertise."

Indeed, Anaya previously ran iD8, a marketing company that worked with Autotask, Ingram Micro and other channel-centric companies. Earlier, Anaya was VP of marketing communications for Ingram Micro U.S.

Anaya arrives at NetEnrich as the company strives to push beyond its NOC heritage. NetEnrich offers its NOC services through Ingram Micro and Arrow ECS. More recently, NetEnrich has been promoting managed VoIP and managed unified communication services to MSPs. Moreover, Crotty has hinted that NetEnrich is preparing a "closet to cloud" push, which will involve traditional managed IT services plus project-oriented work, MSPmentor believes.

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