For starters, many printer companies remain too difficult to work with. During a phone call last week with a Texas-based MSP, the company CEO told me he had essentially scrapped his managed print efforts because his chosen vendor was big, monolithic, slow-moving and enterprise-facing. There was little to no SMB focus from the printer company.
No doubt, many printer companies want to generate managed print profits. And Xerox earlier this week was quick to celebrate its continued managed print success in Europe. But there was nary a mention of partners in the news announcement.
Still, there are some noteworthy victories in the managed print market. We keep hearing about managed print conferences hosted by Photizo Group. And there are anecdotal success stories out there with partner programs such as Xerox PagePack.
But if managed print services is such a huge opportunity how come we hear from so few MSPs on the topic?
Sign up for MSPmentor’s Weekly Enewsletter, Webcasts and Resource Center. Follow us via RSS, Facebook, Identi.ca and Twitter. Check out more MSP voices at www.MSPtweet.com. Read our editorial disclosure here.