As it increasingly drives business strategy and success, technology is changing at a blistering pace. This new normal is bringing new challenges for customers and, thus, opportunities for service providers—if they are prepared to take advantage of them.

And, these days—given the demands that the digital economy is placing on companies--that’s a big if. In order to help customers effectively make use of technology, providers need to develop their experience and expertise in the products and processes that are proving critical to companies of all sizes, but especially to SMBs.

Help is on the way: VMworld 2016 is a four-day conference designed to help attendees accelerate their journey to a software-defined business—from mobile devices to the data center and the cloud. Partner Exchange is VMware’s main partner event, offering all partner types the content and tools necessary to succeed in selling VMware products. 

It can be hard to pull away from day-to-day business to attend any conference, but there’s significant ROI to attending Partner Exchange US Aug. 27-28 at VMworld 2016 in Las Vegas. Here are five actionable things you will take away from the event:

1. Deep-dive technical sessions

While keynotes and talks are important, these deep-dive technical sessions will increase partners’ knowledge of specific VMware products and services. Partner Exchange includes more than 40 technical sessions, including special access to NDA-based product roadmaps, technology futures discussions, beta product previews, and more.

2. Access to technology experts

Partner Exchange offers a unique opportunity to meet face-to-face with top VMware tech experts and get all your questions answered in a small group setting (with no slides).

3. Tech boot camps

Partner Exchange will host 10 boot camps, for sales and technical audiences.

4. Peer insight and advice

Attendees will hear firsthand from partner peers about their best practices and lessons learned when selling and implementing VMware products.

5. Partner-only networking reception

Attendees will also have a change to connect with peers and ecosystem partners, providing additional opportunities to learn from those who have been there and done that.

Don’t miss this once a year opportunity -  register for Partner Exchange today!

Ross Brown, SVP Worldwide Partners and Alliances, invites VMware partners to Las Vegas on Aug. 28 for Partner Exchange @ VMworld US 2016.