You may have noticed that it isn’t 2009 anymore, and the factors that define different cloud providers are more difficult to spot than they used to be.

All offer basic computing, networking and storage options.

JohnsonThey all also have derivative services like load balancers, databases, and queuing that allow them to sell more computing, networking and storage at a premium – and common application components you no longer have to manage.

All even have next-wave functionality built around IoT, voice-to-text (and back), AI and serverless computing.

With all that common core technology, how do you differentiate among them?