The IT services industry is undergoing tremendous change driven by the increased use in technology. Businesses rely and depend on IT to meet customer demands, grow their businesses and deliver value. This dependency presents challenges for companies who need to keep up with IT to stay competitive or differentiate.

According to a recent survey, 68 percent of IT and business professionals are using an outside IT firm to either manage one or more of their IT functions or provide implementation, integration or other IT project work. Additionally, 50 percent of respondents indicated that they would consider using an outside IT firm in the next two years. These figures highlight the fact that organizations are increasingly realizing they cannot both manage their infrastructure and focus on business growth on their own. For this reason, companies are turning to managed service providers (MSPs) to help them increase efficiency and optimize operations.

Companies that tap MSPs are able to leverage newer technologies to fundamentally change the way they sell and service their customers, allowing for better client engagement and insights. Looking beyond the capabilities, MSPs offer many other benefits that IT teams cannot afford to ignore if they want to remain competitive in their market. As MSPs continue to expand their footprint across the enterprise, they too must look to the cloud and innovative network management solutions to scale and optimize their operations. Unified wired/wireless cloud managed solutions are among these solutions that deliver critical benefits to MSPs.

Greater ease and control for IT management

Since the cloud offers flexible IT management capabilities and resources, MSPs are extending their use of cloud resources to unified wired/wireless network management. MSPs are given greater ease and control within their distributed customers’ environment, allowing them to scale and optimize their resource distribution while servicing geographically distributed customers from a single location. MSP customers, in return, can focus on growing their business instead of the complexities associated with managing and innovating around their infrastructure. Additionally, as resource consumption fluctuates based on customer contracts and demands, MSPs can benefit from the elasticity of cloud-based services combined with zero-touch provisioning to address varying demand, deploy additional resources and connect new wired and wireless networking devices in minutes, without the need to dispatch staff.

Simplicity as a strategic imperative

With the constant evolution and transformation of cloud platforms and offerings, it is becoming increasingly difficult to keep up with the changes and maintain adequate staff training. By leveraging a unified wired/wireless cloud managed networking platform designed for simplicity, teams are no longer required to invest significant time and funds in training resources in order to support day-to-day operations. Instead, MSPs can leverage more generalized teams to deliver end-to-end services, allowing experts to focus on innovation and business transformation.


To support and fuel their business growth and velocity, MSP teams need to automate as many tasks as possible to better respond to customer demand and differentiate with accelerated SLAs. Pervasive application programming interface (API) technology embedded into network nodes and centralized management allows applications to tap directly into the infrastructure. Unified wired and wireless cloud managed solutions built on extensive APIs enable end-to-end automation and empower MSPs to be more agile and responsive to customer needs. With APIs, applications are empowered to drive the network and enable MSPs to deliver unique services offerings with unprecedented SLAs. APIs will continue to play a bigger role in how companies leverage their infrastructure and MSPs optimize their offerings. By automating operations, the model becomes more sustainable for businesses looking forward.


As MSPs look for integrated and all-inclusive network management offerings that suit their business needs, those that are able to provide a more robust, efficient and scalable offering will succeed. By embracing unified wired/wireless cloud management, MSPs are increasing their chances of competing and providing customers with more tailored and specific IT needs.