To be sure, the market is ripe with opportunities for MSPs to sell advanced cloud security services. In a study of companies with 250 to 1,000 employees and revenues between $50 million and $1 billion, security was the number one critical challenge identified in moving to the cloud. (The research involved a poll of 50 cloud infrastructure service providers and managed hosters in the U.S. and Europe.)
As increasing numbers of customers move their workloads into the cloud, offering them robust security solutions is a great way for MSPs to not only stay relevant in an evolving world but to also differentiate themselves from vanilla-flavored cloud service providers and generate a major new revenue source.
I see two immediate opportunities that MSPs could capitalize on:
- Provide direct access to your own safe cloud platform, running security as a service for customers (versus them having to run their own security onsite).
- Larger MSPs can offer a SaaS marketplace, where you host secure cloud-based services that customers can pick and choose from, like email, as well as provide safe, controlled gateways to other, more prominent software services, such as Google Apps and Salesforce.com.