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Where MSPs Fit in the Cloud Security Conversation

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Some industry pundits says there’s no critical information yet stored in the cloud -- and that cloud security in many ways today is largely unnecessary. I guess those pundits overlooked all the Fortune 500 companies that now keep their payroll, talent recruitment, internal HR, CRM and more in the cloud. I don’t know about you, but I would consider information about my people, their salaries, potential hires and my customer base pretty critical. So how can MSPs lock down that information for customers?

To be sure, the market is ripe with opportunities for MSPs to sell advanced cloud security services. In a study of companies with 250 to 1,000 employees and revenues between $50 million and $1 billion, security was the number one critical challenge identified in moving to the cloud. (The research involved a poll of 50 cloud infrastructure service providers and managed hosters in the U.S. and Europe.) 

As increasing numbers of customers move their workloads into the cloud, offering them robust security solutions is a great way for MSPs to not only stay relevant in an evolving world but to also differentiate themselves from vanilla-flavored cloud service providers and generate a major new revenue source.

I see two immediate opportunities that MSPs could capitalize on:
  • Provide direct access to your own safe cloud platform, running security as a service for customers (versus them having to run their own security onsite).
  • Larger MSPs can offer a SaaS marketplace, where you host secure cloud-based services that customers can pick and choose from, like email, as well as provide safe, controlled gateways to other, more prominent software services, such as Google Apps and Salesforce.com.

Discuss this Blog Entry 2

Joe Panettieri (not verified)
on Feb 9, 2011
Mollie: Thanks for the link. Cloud. Security. Storage. If MSPs and VARs focus on just those 3 opportunities I suspect they'll be plenty busy for 2011... -jp
Mollie Greenup (not verified)
on Feb 8, 2011
This is a great article. I think MSP’s have an opportunity to not just fit into the cloud security conversation but really shape what’s being offered to the channel. A good way to get your message through all the white noise is to take advantage of the facts in your favor. Knowing the numbers is critical to securing business in the cloud computing arena. Perhaps even more important is associating value with those numbers. Check out this article for some great facts about the cloud and how it benefits you as an MSP. http://www.doyenz.com/articles/cloud-computing-and-disaster-recovery-per...
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