Gina Murphy

Executive Vice President,
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Gina Murphy is Executive Vice President at TriCore, responsible for all of the company’s Solutions, Service Strategy and Sales Enablement. This includes Product Management, Account Management and supporting Sales and Operations with strategic guidance from the customer’s perspective to take TriCore’s products and services to the next level. Sitting between the technical resources and the sales team, Gina’s goal is to empower these teams to demonstrate TriCore’s value proposition to its customers as it relates to their unique circumstances. Prior to joining TriCore, as the Vice President of Solution Architects at NaviSite, Gina managed a global team responsible for providing technical sales engineering solutions to ensure enterprise customers obtain the highest quality of complex and supportable solutions, on time and within budget. Gina also held management positions in information technology, business management systems, technical training, and operations with Surebridge, TVGuide and Lightbridge. She holds a Bachelor of Art in Communication from Stonehill College.

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Sales cycles vary from business to business, but what remains universal is this: you only get one first face-to-face meeting so you need to make it count. Here are Seven Steps to help close sales efficiently and quickly.
Selling Outsourced Business Analytics to a CFO
If you sell business analytics services, chances are you target the CIOs of end customers. But did you know you will also need to sell to customer CFOs, too? It’s true.
5 Tips to Improve your Customer Retention Rates
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Using the Quarterly Business Review to become a Trusted Advisor
A consistent and proactive communication plan with clients is essential. And while informal day-to-day interaction sets the tone of the relationship, it's the formal and “programmatic” communication that provides a chance to discuss more strategic issues and demonstrate the value you bring to the organization. A great way to demonstrate this value is to conduct Quarterly Business Reviews (QBRs).
Leverage Your Partnerships to Enhance Your Service Offerings

Strong partnerships and alliances with leading technology companies that are recognized as leaders in their respective fields can help you expand your business and meet the needs of your customers. These relationships are mutually beneficial – your partners want you to be successful so that you will sell more of their product and you want to leverage their expertise, market presence and account base.

Here are the benefits derived from strong relationships.

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Next MSP Opportunity: Serving as Cloud Service Experts
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The toughest aspect of selling services is overcoming a buyer's objections. Today’s buyers are more discerning than ever. Your goal is to have a convincing response to these roadblocks standing between you and the sale. Here are nine common preconceived misconceptions about outsourcing IT that you can expect to encounter.

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