Carolyn April

Carolyn
April
Senior Director, Industry Analysis CompTIA
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Carolyn April is Senior Director of Industry Analysis at CompTIA. She has served as an analyst and editor covering the IT channel at titles including Channel Insider and VARBusiness, and Redmond Magazine. She is a graduate of the Medill School of Journalism at Northwestern University in Evanston, Illinois, where she earned bachelors and master's degrees in journalism.

Articles
3 Key Things the Channel Needs to Know About New IT Buyers
3 Key Things the Channel Needs to Know About New IT Buyers
Selling to line of business customers has implications for your entire channel business; everything from your marketing and lead generation efforts to sales strategy, staffing, training, and more.
Indirectly Speaking: You Think You’ve Got a Lot on Your Mind?
CompTIA's senior director of industry research reflects on a recent industry discussion devoted to the future of the channel.
Do Your Customers Understand What 'Managed Services' Are? 5
CompTIA's director of industry research takes issue with the name "managed services." Do your customers really understand what that means? And what do your customers really want when they hire you? We've got the questions and the answers here.
Glass half full or glass half empty? Which are you?
CompTIA's director of industry research provides insights on the trade association's 5th Annual State of the Channel study published in October.



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