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More than 40 million Americans are giving online dating a try because it is an opportunity to start fresh with a new somebody. Essentially you have a clean slate to present yourself in the way you want others to perceive you. This is called your personal brand.
When filling out the online dating profile, you suddenly realize that the questions are intimidating, and not to mention long. And deciding which picture to post of yourself and whether or not you should include that adorable photo of your cat can be daunting.
Then it dawns on you: Why am I doing this again?!