eFolder has acquired Anchor -- creating a pure channel alternative to Box, Dropbox and other popular cloud-based file sync and sharing services, MSPmentor has learned. In some ways, this is yet another MSP software M&A deal. In other ways, the eFolder-Anchor business combination could have far bigger implications for channel partners seeking cloud storage, business continuity and file sharing services from a single organization.

eFolder previously partnered with Mezeo for file syncing services since about June 2013. But that relationship will take a back seat now that eFolder is buying Anchor. Financial terms were not disclosed.

Among the variables MSPs should note:

  • eFolder has about 57 employees and 1250 partners. The company focuses on branded cloud backup, BDR, replication, and email security. While CEO Kevin Hoffman focuses on the technology, VP of Marketing Ted Hulsy drives marketing and channel engagements.
  • Anchor has about 23 employees and 350 partners. The start-up company wrote a home-grown cloud-based file sharing and syncing platform specifically for MSPs. Anchor's Bryan Forrester will run the new eFolder division as VP of business development and general manager.

Rivals Everywhere

Admittedly, a lengthy list of file sharing and syncing services is moving into the channel. In the mid-market sector, players such as Egnyte have partnered up with Google, NetApp and NetGear. Also, familiar brands like Box and Dropbox are working hard to recruit resellers.

But Hulsy says the eFolder-Anchor business combination brings partners a unique blend of cloud storage, BDR and file sync services that MSPs can brand and promote on their own. Also, MSPs can host the Anchor software on their own if they so choose.

Some Partners Celebrate

True believers in the deal include SNC Squared -- an MSP that works with both eFolder and Anchor, according to CEO John Motazedi. "At the end of the day eFolder is rounding our their product offering of cloud based storage," said Motazedi. "This is a good solution for eFolder and a great solution for their partners. We have a one-stop solution that simplifies my technical support and software offerings."

SNC Squared works with eFolder because "we were looking for a partner with local U.S.-based facilities with great product that covered all aspects of backups," said Motazedi. "These included image- and file-based [backup] with offsite cloud recovery options."

Moreover, SNC works with Anchor because "we were trying to find a way to fill the requirements of our clients for a file and folder storage and sharing solutions," said Motazedi. "We needed the product to be brandable, affordable and robust."

Bigger Picture

The combined eFolder-Anchor company certainly is not a technology giant. At 80 employees, the organization is small compared to larger companies competing in the cloud backup, file sync and MSP software markets. 

But eFolder's Hulsy and the Anchror team know their way around the MSP market. Hulsy is particularly active within MSP communities like HTG Peer Groups. Somewhat similarly, the Anchor team has focused at a range of MSP events over the past year. 

Think of it this way: eFolder and Anchor have been growing up in the MSP market, while giants like Box and Dropbox are working hard to parachute into the MSP community. That should make for some interesting competition in the weeks and months ahead.